Website Traffic Report
1. Introduction
The Website Traffic Report in the Marketing Section of the Storagely Reporting Engine provides valuable insights into visitor activity on your storage facilityβs website. You can track visits, session duration, and bounce rates to assess website engagement and marketing effectiveness.
2. Navigating to the Website Traffic Report
To access the Website Traffic Report:
- Log in to your Storagely Dashboard.
- In the left sidebar menu, click on Reporting Engine.
- Navigate to the Marketing Section and select Website Traffic.
3. Understanding the Interface
Selecting Locations
Users can obtain data for a single location or all locations using the dropdown menu in the top left corner of the screen. This feature allows for detailed analysis of website traffic at a specific facility or an overview across multiple locations.
Date Range Selection
Users can define a time period for analysis by selecting from predefined date ranges or setting a custom date range. Available options include:
- Month to Date (default)
- Today
- This Week
- This Month
- Custom Date Range (Users can manually select start and end dates)
Key Metrics Displayed
The report includes:
- Total Visits: The number of visits to the website during the selected period.
- Session Duration: The average length of time visitors stay on the website.
- Bounce Rate: The percentage of visitors who leave the website after viewing only one page.
- Website Traffic Trends: A graphical representation of daily website traffic.
4. How to Use the Website Traffic Report
Use the location dropdown in the top left to filter data by a specific facility or view all locations.
Select a predefined or custom date range to analyze website traffic trends.
Evaluate Total Visits, Session Duration, and Bounce Rate to assess website engagement.
Use the traffic trend graph to identify peak visit times and assess the impact of marketing campaigns.
5. Best Practices for Data Analysis
- Monitor visitor trends to assess the effectiveness of marketing strategies.
- Compare bounce rates to identify potential issues with website usability.
- Track session duration to determine engagement levels and optimize website content.
- Use location filtering to compare performance across different storage facilities.
6. FAQs & Troubleshooting
Q1: Why is my location missing from the dropdown? A: Ensure you have the necessary permissions to view that location.
Q2: How can I reset my filters? A: Refresh the page or manually reset filters by selecting a new date range.
Q3: Can I export the Website Traffic Report? A: Currently, exporting is not supported, but this feature is planned for a future release.
As always, if you have any questions during this process, our Customer Success Team is here to help. The best way to reach us is by submitting a support ticket.
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