Setting Up GA4 Events in GTM

10 min

Overview

This guide walks you through importing Storagely’s prebuilt GTM event container and configuring it so events are properly tracked in Google Analytics from actions taken on your website.

Import the Container File

Download this .JSON file HERE

Click to open GTM container

Click on “Admin” in the top navigation

Click on ‘Import Container’ to import the downloaded .JSON file

Click on ‘Choose container file’ and select the downloaded .JSON file from your downloads folder

Select Workspace

Choose where the tags should live:

Existing Workspace – typically "Default Workspace" (recommended for most users)

New Workspace – use if you want the tags separated for testing

Click Add to workspace at the bottom of the page.

Configure Variables

Go to Variables

Open GA4 Measurement ID

Enter your Google Analytics 4 Measurement ID

To find the GA4 measurement ID: Follow this article

Update Trigger URLs

Open Triggers

Select 'All Internal Links'

Click Trigger Configuration

Update the top {{Click URL}} field with your root domain:

Example: https://yourdomain.com

Preview and Debug New GA4 Tag

After adding the Event tags, click the Preview button in the top right.

Click Connect. The website will open in a new Tab.

Navigate to the website and click the buttons to trigger the events.

Click back to the Google Tag Manager debug panel and view the Tags Fired section. You should see the event name of the tag you just tested.

Publish Changes

After previewing the website and testing, the new event is firing correctly. Go back to Google Tag Manager and click Submit.

Add a descriptive name and/or detailed description of the changes. Click Publish.

Mark the Event as a Conversion (Key Event) in GA4

Events may take up to 24 hours to appear in GA4

Click Admin

Select Data Display → Key Events

Toggle the event ON to mark it as a conversion

Best Practices

Ensure the Measurement ID matches your GA4 property

Confirm that the domain in triggers matches your site exactly

Always use Preview mode before publishing

Wait 24 hours before confirming events in GA4 reporting

As always, if you have any questions during this process, our Customer Success Team is here to help. The best way to reach us is by submitting a support ticket.

Submit a Ticket

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