📊 How to Know if Storagely is Working for Your Storage Business
Storagely is designed to help storage operators improve online visibility, drive rentals, and streamline operations. To determine if Storagely is producing results for your business, this guide will walk you through the key performance metrics available in the platform and where to find them.
⭐ Google Reviews
Where to Find It
Storagely Dashboard > Marketing Tools > Reviews
Why It Matters
Google reviews influence your local search visibility and help build trust with potential customers.
🔍 What to Look For • ⭐ Rising average rating (4.5+ is ideal) • 💬 More reviews being added over time • 📅 Prompt, consistent review responses
💡 What to Do
Use Batch Emails to request reviews from recent move-ins. Review monthly to track growth.
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📈 Organic & Map Rankings
Where to Find It
Organic Rankings
Storagely Dashboard > Reporting Engine > Organic Rankings
Map Rankings
Storagely Dashboard > Reporting Engine > Map Rankings
City Rankings
Storagely Dashboard > Reporting Engine > Rank by City
Why It Matters
Ranking in the Top 3 or Top 10 spots improves visibility and click-throughs.
🔍 What to Look For • 📊 More keywords ranking in positions 1–3 • 🔄 Upward movement in keyword distribution • 🗺 Visibility on Google Maps for core terms
💡 What to Do
Ensure NAP consistency and keep business descriptions optimized. Sync listings often.
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📅 Year-Over-Year (YoY) Move-Ins
Where to Find It
Storagely Dashboard > Reporting Engine > RENTALS Reports > Year-Over-Year (YoY) Rentals
Why It Matters
This shows long-term growth trends across your portfolio.
🔍 What to Look For • 📈 Increase in move-ins vs. last year • 🔁 Performance aligned with seasonal expectations
💡 What to Do
Cross-reference with traffic, reviews, and rankings to investigate any dips.
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🏗 Rental Comparison
Where to Find It
Storagely Dashboard > Reporting Engine > RENTALS > Rental Comparison
Why It Matters
See how locations stack up against each other to identify strengths and weaknesses.
🔍 What to Look For • 🥇 Top-performing locations in volume • ⚠️ Underperforming locations in need of attention
💡 What to Do
Dive deeper into site-level traffic, reviews, or abandonment to understand differences.
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📍 Rentals by Location
Where to Find It
Storagely Dashboard > Reporting Engine > RENTALS > Rentals by Location
Why It Matters
Provides a granular view of rental performance at each facility.
🔍 What to Look For • 📆 Rental trends by site • 📉 Sudden drops or outliers
💡 What to Do
Use insights to allocate marketing resources or make pricing adjustments.
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🌐 Website Traffic
Where to Find It
Storagely Dashboard > Reporting Engine > MARKETING > Website Traffic
Why It Matters
Healthy traffic indicates strong SEO, listings performance, and customer interest.
🔍 What to Look For • 🧭 Where traffic is coming from (GMB, Direct, Referral) • 📈 Growth in sessions over time
💡 What to Do
Ensure website content is fresh and conversion-focused. Add seasonal promotions if needed.
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🎯 Marketing Source
Where to Find It
Storagely Dashboard > Reporting Engine > MARKETING > Marketing Source Report
Why It Matters
Knowing where renters come from helps you double down on what’s working.
🔍 What to Look For • 🥇 Top sources (Google Organic, Google Ads, Direct) • 🕵️♂️ Declines in performance from any channel
💡 What to Do
Work with your Account Manager to reallocate budget to high-performing sources.
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🚫 Abandoned Rentals
Where to Find It
Storagely Dashboard > Reporting Engine Hub > MARKETING > Abandoned Rentals
Why It Matters
High abandonment rates may point to problems in your rental funnel—but recovery is possible!
🔍 What to Look For • ❌ Total abandoned rentals • 🔁 Recovery rate (percentage of customers who complete a rental after abandoning) • 💵 Revenue recovered vs. abandoned
💡 What to Do • Encourage follow-up by your facility team or call center • Reach out via phone/SMS in addition to Storagely’s abandonment email • Use trends to identify checkout pain points
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✅ Final Thoughts: What Success Looks Like
You’ll know Storagely is working when: • ⭐ You’re getting more reviews—and better ones • 📈 You’re ranking higher for your most important keywords • 📅 Your YoY rental numbers are trending up • 🏗 You can compare and optimize across locations • 🚫 You’re recovering a healthy percentage of abandoned rentals • 🎯 You know exactly which marketing sources are performing
As always, if you have any questions during this process, our Customer Success Team is here to help. The best way to reach us is by submitting a support ticket.