Organic Rankings Report
1. Introduction
The Organic Rankings Report in the Keywords Section of the Storagely Reporting Engine provides insights into how well your storage facility ranks for various keywords in organic Google search results. By tracking keyword positions over different time periods, facility operators can assess SEO performance, monitor ranking trends, and optimize their digital marketing strategies.
Users can access this report for a single facility or across an entire portfolio, allowing for both individual location analysis and overall SEO strategy evaluation.
2. Navigating to the Organic Rankings Report
To access the Organic Rankings Report:
- Log in to your Storagely Dashboard.
- In the left sidebar menu, click on Reporting Engine.
- Navigate to the Keywords section and select Organic Rankings.
3. Understanding the Interface
A. Selecting Locations
Users can obtain data for a single facility or all locations using the dropdown menu in the top left corner. This feature allows facility operators to evaluate keyword rankings at a specific site or across multiple locations.
B. Date Last Synced
The report includes a "Date Last Synced" indicator, which shows when the rankings were last updated, ensuring users are working with the latest data.
C. Key Metrics Displayed
The report provides ranking data for each tracked keyword over multiple time frames, helping users analyze SEO trends. The table includes the following columns:
- Keyword β The specific keyword being tracked.
- Location β The facility associated with the keyword ranking.
- Baseline β The keywordβs rank when tracking began.
- 6/MO β The rank recorded six months ago.
- 3/MO β The rank recorded three months ago.
- 30 Days β The rank recorded one month ago.
- 2 Weeks β The rank recorded two weeks ago.
- Current β The latest keyword ranking.
- +/- β The change in rank compared to the baseline.
Note: There is a known issue with missing data in the 6/MO, 3/MO, 30 Days, and 2 Weeks columns. We intend to have this issue resolved in a future update.
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Each keyword ranking is color-coded to indicate its performance level:
- Ranks 1-3: Green (Top search results)
- Ranks 4-10: Blue (First page but not top results)
- Ranks 11-30: Yellow (Second/third page results)
- Ranks 31+: Red (Low visibility)
4. Sorting and Filtering Data
A. Sorting Columns
Users can sort the table in ascending or descending order by clicking the up/down arrows in the column headers. The following columns are sortable:
- Keyword
- Location
- Baseline
- 6/MO
- 3/MO
- 30 Days
- 2 Weeks
- Current
B. Filtering by Ranking Range
Above the table, users can apply ranking filters to focus on keywords based on their performance:
- All Keywords β Displays all keyword rankings.
- Ranks 1-3 β Shows keywords that rank in the top three search results.
- Ranks 4-10 β Displays keywords ranking on page one of Google.
- Ranks 11-30 β Shows keywords on pages two and three of Google.
- Ranks 31+ β Highlights keywords with low visibility.
5. Exporting Data
The export feature allows users to download their Organic Rankings Report as a CSV file for further analysis. The export includes:
- Keyword
- Location
- Baseline, 6/MO, 3/MO, 30 Days, 2 Weeks, and Current Rankings
- +/- (Change in rank over time)
To export:
- Click the Export to CSV button in the top-right corner.
- The file will download automatically for .
6. How to Use the Organic Rankings Report
Step 1: Select a Location
Use the location dropdown in the top left to filter data by a specific facility or view all locations.
Step 2: Choose a Sorting Preference
Click on any column header to sort rankings by keyword, location, or ranking period.
Step 3: Apply Ranking Filters
Use the ranking range buttons to focus on high-performing, mid-level, or low-ranking keywords.
Step 4: Analyze Ranking Trends
- Identify keywords gaining traction to reinforce successful SEO strategies.
- Spot keywords that are losing rank and adjust marketing efforts accordingly.
Step 5: Export Data for Reporting
Download your keyword ranking report for further SEO analysis and marketing strategy planning.
7. Best Practices for Improving Organic Rankings
To improve your keyword rankings in Google search results, consider these SEO best practices:
A. Optimize Website Content
- Ensure landing pages and facility pages include the targeted keywords naturally.
- Create high-quality, informative content optimized for local searches.
B. Strengthen On-Page SEO
- Improve meta titles, descriptions, and headers with relevant keywords.
- Use alt text for images to boost relevance for search engines.
C. Focus on Local SEO
- Optimize your Google Business Profile with accurate NAP (Name, Address, Phone Number) data.
- Build local citations by listing your facility on storage-related directories.
D. Improve Website Speed & Mobile Experience
- Ensure fast loading times for pages, as slow sites can lower rankings.
- Make your website mobile-friendly, as Google prioritizes mobile-first indexing.
E. Monitor Keyword Performance Regularly
- Use the Storagely Organic Rankings Report to track SEO progress.
- Adjust SEO strategies based on ranking trends and competitor insights.
8. FAQs & Troubleshootingο»Ώ
Q1: Why are some rankings missing in certain time periods? A: If a keyword wasnβt tracked during a previous period, ranking data may not be available.
Q2: How can I find keywords that need improvement? A: Use the sorting feature to rank keywords from worst to best performance.
Q3: Can I add additional keywords for tracking?
A: Yes! For more information on how to add additional keywords, refer to this help article.
Q4: Can I track keyword rankings for multiple locations? A: Yes! Use the location dropdown to toggle between single facility and portfolio-wide rankings.
Q5: How often is ranking data updated? A: The βDate Last Syncedβ field indicates when rankings were last refreshed. Ranking data is refreshed weekly on Mondays.
As always, if you have any questions during this process, our Customer Success Team is here to help. The best way to reach us is by submitting a support ticket.
ο»ΏSubmit a Ticketο»Ώ