In the self-storage industry, every missed phone call is a missed opportunity. At Storagely, we use 

 on Google Business Profiles to help you maximize your marketing efforts and improve customer service. This strategy not only provides valuable insights into how your customers find and contact you but also ensures that your local SEO remains strong.

Let’s explore the benefits of call tracking and address common concerns.

Call tracking numbers reveal which marketing channels drive the most calls.

This data helps you understand customer behavior and fine-tune your marketing strategies.

By assigning unique tracking numbers to different campaigns, you can identify which ones perform best.

This ensures your marketing budget is spent efficiently.

Call tracking helps identify peak call times, allowing you to staff appropriately.

This leads to faster response times and a better overall customer experience.

One concern about using tracking numbers is the potential mismatch with other citations (e.g., online directories), which could affect your business’s online visibility. Here’s how Storagely ensures this isn’t an issue:

Google Business Profiles allow you to list both a 

 ensures NAP (Name, Address, Phone number) consistency.

Consistent NAP information is critical for local SEO.

By including an alternative local number, we maintain consistency across all online directories, preserving your SEO integrity while leveraging the benefits of call tracking.

Benefits of Storagely’s Call Tracking Approach

Gain detailed insights into customer interactions, helping you make data-driven business and marketing decisions.

The dual number setup ensures your local SEO remains strong, keeping your business information consistent across all citations.

Understand call patterns to manage staff and resources better, ensuring excellent customer service.

Using phone call tracking numbers on Google Business Profiles is a smart strategy for enhancing both your marketing efforts and customer service. At Storagely, we implement this approach without compromising your local SEO by using Google’s dual number feature. This ensures you gain valuable data to grow your business while maintaining NAP consistency and strong SEO performance.

With Storagely, you get the best of both worlds: actionable insights to improve your operations and a robust online presence to attract more customers.

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Why We Use Phone Call Tracking Numbers on Google Business Profiles

The primary software that self-storage operators use to manage their facilities, including rental units, tenant data, and payments. Storagely integrates with various FMS platforms for automated data syncing.

Facility_Management_Software_FMS

A set of rules that allows different software applications to communicate with each other. Storagely uses APIs to integrate with Facility Management Software (FMS) and other third-party tools.

API_Application_Programming_Interface

A set of practices used to improve business visibility on search engines like Google.

Search_Engine_Optimization_SEO

A section where businesses configure contact information and forms for customers to reach out.

Contact_Us_Page_Settings

A report in the Marketing Reports section that tracks visitor traffic to a business website.

Website_Traffic_Report

A sync status indicating that a business listing is waiting for verification from a directory.

Verification_Pending

A pricing strategy that presents the same-sized unit at different prices based on features that are of perceived value to the customer like proximity to the elevator, proximity to security camera, unit lighting, etc.

Value-Based_Pricing

A security measure available in Account Security settings that enhances account protection.

Two-Factor_Authentication_2FA

A feature in the Listings Tool used to categorize and filter business listings for easier management.

Synup_White-Labeled_Listings_Tool

A tool used to gather and analyze customer feedback on their rental experience.

Survey

A third-party service integrated into Storagely that provides smart security monitoring for storage units.

Storage_Defender

A section in the Marketing Tools Hub where operators can manage social media posting and engagement.

Socials

A metric used to assess how well a business listing appears in search engine results.

Search_Engine_Visibility

A reporting tool that tracks review trends, response rates, and overall customer sentiment.

Review_Analytics

A tool in the Survey section that allows operators to proactively request customer reviews.

Review_Acquisitions

A tool used by administrators to configure automated actions based on specific conditions.

Recipe_Automations

A reporting tool that tracks keyword rankings and search performance of business listings.

Ranking_Analytics

A section in the Engage menu where operators can view and respond to customer questions submitted via Google and other platforms.

A reporting tool within the Listings Tool that tracks profile views, website visits, phone calls, and customer actions.

Profile_Analytics

A section where operators manage high-priority directory listings such as Google Maps, Facebook, and Yelp.

Premium_Listings

A tool used to automate the scheduling of Google and Facebook posts based on predefined triggers.

Post_Automations

A settings feature used to link phone call tracking data to specific marketing sources.

Phone_Mapping

A report in the Marketing Source Setup section that tracks call data and lead sources.

Phone_Calls

A report available to administrators tracking issues related to rental move-ins.

Move-In_Error_Log

A section in the Listings Tool used for restaurant listings; not applicable to self-storage operators.

Menus_Manager

Reports providing insights into website traffic, marketing sources, and customer engagement.

Marketing_Reports

A section in the Listings Tool where operators can manage individual business listings, sync statuses, and updates.

Manage_Locations

A settings section where operators can add or update facility locations in the Storagely system.

Location_Setup

A section in Account Settings used by administrators to configure specific location-based features.

Location_Features

A dashboard providing a summary of business listing performance and connection status.

Listings_Overview

A section in Rental System Settings displaying the most recent rental transaction data.

Last_Rental_Information

A section where operators can configure keywords that influence search engine rankings for their business listings.

Keyword_Setup

A communication hub within the Engage menu where operators can view and respond to customer messages across multiple platforms.

Inbox

A restricted settings section where external tools and software can be integrated with Storagely.

Integrations

A section in the Engage menu that provides AI-generated post suggestions and calendar-based posting ideas.

Ideas

A section where operators can track customer reviews from Google and respond accordingly.

Google_Reviews

A tool available to administrators that gathers business listing data from Google Maps.

Google_Map_Scraper

A tool available to administrators that collects and analyzes advertising data from Google Ads campaigns.

Google_Ads_Scraper

A restricted settings section where operators must work with their Storagely Account Manager to enable or disable additional platform features.

Feature_Setup

A settings feature used to map Facility Management Software (FMS) data to the Storagely platform.

FMS_Mapping

A feature that allows users to export reports and analytics as CSV or PDF files for further analysis.

Export_Data

A menu section in the Listings Tool where operators can manage reviews, social posts, customer inquiries, and engagement efforts.

Engage

A restricted settings section where operators must work with their Storagely Account Manager to configure email settings.

Email_Setup

A section allowing operators to update business details such as address, phone number, and business hours.

Edit_Location_Information

A section in the Listings Tool that identifies duplicate business listings. This feature is not currently supported but will be available in the future.

Duplicate_Listings

A primary webpage in the Storagely system that serves as a default landing page.

Default_Page

A process that ensures business information is updated across all listings. Operators can check the 'Last Update' column for sync history.

Data_Synchronization

A metric in the Survey section that calculates overall customer satisfaction based on responses.

Customer_Experience_Score

A feature allowing operators to create custom web pages within the Storagely website framework.

Custom_Pages

A metric in the Premium Listings section that shows how well a business listing is connected across directories.

Connection_Score

An automation tool within the Listings Tool that requires assistance from a Storagely Account Manager to set up scheduled actions.

Configure_Automations

A section in the Engage menu where operators can monitor and respond to customer comments on social media posts.

Comments

A restricted feature that connects marketing channels to different tracking systems for accurate performance reporting.

Channel_Mapping

The primary URL that should be indexed by search engines to avoid duplicate content issues.

Canonical_URL

A marketing tool designed to enhance product visibility and boost lead generation by showcasing services on digital platforms.

Campaigns

A drag-and-drop website builder integrated into Storagely, enabling operators to customize their self-storage facility websites.

Brizy

A section within Account Setup where administrators manage visual branding elements like logos and colors.

Branding_Settings

A section where users can create and manage blog posts for their Storagely website.

Blog_Settings

A tool that allows administrators to send bulk emails for purposes like gathering move-in feedback or requesting Google reviews.

Batch_Emails

A tool allowing operators to automate rule-based actions such as scheduled Google and Facebook posts, triggered responses, and profile updates.

Automations

A section of the Listings Tool that provides insights into profile performance, customer engagement, and search rankings.

Analytics

A section in the Engage menu where operators can monitor and respond to customer reviews across different directories.

All_Reviews

A section in the Engage menu where operators can create, manage, and track posts across platforms like Google Business Profiles and Facebook.

All_Posts

A customizable page listing all facility locations in one place for easy navigation.

All_Location_Pages

A report in the Marketing Reports section that tracks rental reservations that were not completed.

Abandoned_Rentals_Report

A section in Account Settings where users can manage login security, including setting up Two-Factor Authentication (2FA).

Account_Security

A sync status indicating that a business listing is currently live and actively managed.

Active_Status

A feature in the Survey section that allows operators to send review requests via SMS or email or generate a static review page link.