---
title: Profile Analytics
slug: storagely-and-third-party-platforms/profile-analytics
docTags: 
createdAt: 2025-03-17T15:38:13.265Z
---

## Overview

The **Profile Analytics** section of the [Storagely Listings Tool](https://listings.storagely.io), located at **Analytics > Profile Analytics**, provides operators with insights into how their self-storage business is performing across various digital directories. This section helps track customer engagement and visibility trends, allowing operators to make informed decisions about their online presence.

Operators can view analytics for **a single location** or select **all locations** using the dropdown in the top left corner of the dashboard.

## Accessing Profile Analytics

1. **Log into the [Storagely Listings Tool](https://listings.storagely.io).**
2. Navigate to **Analytics** in the top menu.
3. Select **Profile Analytics** from the available options.
4. Use the **location dropdown** at the top left to select a specific location or view data for all locations.
5. Adjust filters such as **date range, comparison mode, and data sources** to refine the analytics display.

![](https://api.archbee.com/api/optimize/_fbQ1jk8y-6t-s-DYY8Bo/AR3BPIRpHEFcUgXnx4iml_image.png)

## Understanding Profile Analytics Metrics

The **Profile Analytics Dashboard** displays various metrics that help operators monitor customer interactions with their business listings.

### Key Metrics Displayed:

- **Profile Views** – The number of times users have viewed your business profile on various directories.
- **Website Visits** – The number of visitors who clicked on the business website from a listing.
- **Phone Calls** – The number of calls made to the business from online listings.
- **Direction Requests** – The number of users requesting driving directions to the facility.
- **All Actions** – The total number of engagement activities, including calls, clicks, and direction requests.

Each of these metrics is represented in **bar graphs**, with the ability to filter data based on date ranges and sources.

## Filtering & Customizing Data Views

Operators can customize the analytics data using the following tools:

- **Date Range Filter** – Select a custom date range (e.g., Last 30 Days, Last 90 Days).
- **Comparison Mode** – Compare performance over two time periods.
- **Sources Filter** – Display analytics from specific platforms such as Google, Yelp, or Facebook.
- **Order Data by Weekly or Monthly Views** – Customize how data is presented in graphs.

## How to Use Profile Analytics Effectively

- **Monitor Customer Engagement Trends** – Identify patterns in customer interactions and adjust marketing strategies accordingly.
- **Compare Performance Over Time** – Use the comparison tool to measure growth and identify seasonal trends.
- **Optimize Digital Listings** – If certain metrics (e.g., calls or direction requests) are low, ensure business details are accurate and optimized on all directories.
- **Use Insights to Improve SEO & Marketing** – Track which directories drive the most engagement and focus marketing efforts accordingly.

## Best Practices for Operators

✅ Regularly review analytics to identify trends.
✅ Ensure business information is consistent across all directories.
✅ Use profile insights to optimize listings for better engagement.
✅ Adjust marketing strategies based on customer interaction data.

*As always, if you have any questions during this process, our Customer Success Team is here to help. The best way to reach us is by submitting a support ticket.*

**[Submit a Ticket](https://d1s7s.share.hsforms.com/297GkKIsiTSmDgSKUYT9s2g)**