---
title: Marketing Source Report
slug: marketing-source-report
icon: 📡
docTags: 
createdAt: 2025-02-28T17:16:28.346Z
---

# 1. Introduction

The **Marketing Source Report** in the **Marketing Section** of the **Storagely Reporting Engine** provides insights into the effectiveness of various marketing channels in driving rentals. Users can analyze which sources—such as Google Organic Search, Paid Ads, Sparefoot, and Direct Traffic—are generating the most rentals and revenue.

This report helps storage facility owners and marketing teams **identify the best-performing marketing sources**, optimize ad spend, and track customer acquisition trends over time.

# 2. Navigating to the Marketing Source Report

To access the **Marketing Source Report**:

1. Log in to your **Storagely Dashboard**.
2. In the **left sidebar menu**, click on **Reporting Engine**.

   ![](https://api.archbee.com/api/optimize/_fbQ1jk8y-6t-s-DYY8Bo/uPGH7__KxgN94f4S_hD8a_reporting-engine.png)
3. Navigate to the **Marketing Section **and select **Marketing Source**.

   ![](https://api.archbee.com/api/optimize/_fbQ1jk8y-6t-s-DYY8Bo/lGYU6IxVF4Qend61G-WQO_screenshot-2025-05-06-at-14113-pm.png)

# 3. Understanding the Interface

## A. Selecting Locations

Users can view data for **a single location or all locations** using the **dropdown menu in the top left corner** of the screen. This feature enables a focused analysis of a specific facility’s marketing performance or a broader view across multiple locations.

![](https://api.archbee.com/api/optimize/_fbQ1jk8y-6t-s-DYY8Bo/6Lb_q4_YleMuOLTEbihWa_screenshot-2025-05-06-at-14531-pm.png)

## B. Date Range Selection

Users can analyze data over different time periods by choosing from:

- **Month to Date** (default)
- **Today**
- **This Week**
- **This Month**
- **Custom Date Range** (Users can manually select a start and end date)

  ![](https://api.archbee.com/api/optimize/_fbQ1jk8y-6t-s-DYY8Bo/FoOrpLG7Pv-iz1BIZbp2B_image.png)

## C. Key Metrics Displayed

The report provides the following insights for each marketing source:

- **Marketing Source** (e.g., Google Organic Search, Sparefoot, Google Paid Ads)
- **Number of Rentals**: The number of units rented through that source.
- **Revenue Generated**: Total revenue attributed to that marketing channel.
- **Percentage Share**: The proportion of rentals driven by each source.

Additionally, there is a **visual progress bar** for each source, making it easy to see how marketing channels compare at a glance.

![](https://api.archbee.com/api/optimize/_fbQ1jk8y-6t-s-DYY8Bo/M90OaGsuiB9ybtEWOoZIz_image.png)

## D. Exporting Data

The **export feature** allows users to **download rental data** for a **single location or across the entire portfolio**. The exported file will include:

- **Marketing Source** (Google Organic, Sparefoot, Direct, etc.)
- **Location** (Facility name)
- **Unit Rented** (Unit type and number)
- **Move-In Date** (Customer's rental start date)
- **Customer Name**
- **Customer Email Address**

To export data:

1. Click the <font color="#fd7b0c">orange</font> **Export** button.

   ![](https://api.archbee.com/api/optimize/_fbQ1jk8y-6t-s-DYY8Bo/sPOvdQrzojQGnro1pWtIN_image.png)
2. The file will be downloaded as a **CSV file** for further analysis.

# 4. How to Use the Marketing Source Report

## Step 1: Select a Location

Use the **location dropdown** in the top left to filter data by a specific facility or view all locations.

## Step 2: Choose a Time Range

Select a predefined or custom date range to analyze marketing performance over a specific period.

## Step 3: Identify Top-Performing Sources

Review the **marketing sources list** and focus on:

- The **highest revenue-generating channels**.
- Sources with **consistent rental volume growth**.
- Underperforming channels that may require optimization.

## Step 4: Compare and Optimize Marketing Strategies

Use this data to:

- Allocate marketing budget more effectively.
- Adjust ad campaigns based on performance.
- Focus on high-converting sources to maximize ROI.

## Step 5: Export Rental Data

Use the **Export button** to download detailed rental data for further analysis.

# 5. Best Practices for Data Analysis

- **Compare trends over multiple months** to detect seasonal marketing performance changes.
- **Analyze percentage growth or decline** to understand which sources need more investment.
- **Monitor underperforming sources** and adjust strategies accordingly (e.g., update ad copy, improve SEO).
- **Use the export feature** to generate reports for internal analysis or external sharing.
- **Leverage the location filter** to compare how different areas respond to marketing efforts.

# 6. FAQs & Troubleshooting

**Q1: Why don’t I see data for certain marketing sources?**
A: Ensure that tracking is properly set up for all marketing channels in your Storagely settings.

**Q2: Can I reset my filters?**
A: Yes, simply refresh the page or manually select a new date range.

**Q3: How can I export rental data?**
A: Click the **Export** button and choose to download the data in CSV format.

*As always, if you have any questions during this process, our Customer Success Team is here to help. The best way to reach us is by submitting a support ticket.*

**[Submit a Ticket](https://d1s7s.share.hsforms.com/297GkKIsiTSmDgSKUYT9s2g)**