---
title: Influence Which Google Reviews Are Considered “Relevant”
slug: influence-which-google-reviews-are-considered-relevant
docTags: 
createdAt: 2025-05-06T14:08:38.964Z
---

**Purpose:** Empower businesses to leverage engagement tools like “Mark as Helpful” to shape which reviews appear first on Google.

## 🔍 How Review Relevance Works

Google prioritizes reviews with high engagement. That includes thumbs-up reactions, responses, and views—especially from verified or active users.

### ⚡ Benefits of Highlighting Helpful Reviews

- **Positive reviews get top billing, increasing conversion rates.**
- **Reduces the weight of unhelpful or outdated negative reviews.**
- **Increases trust and credibility with potential renters.**

**🌟 Local Guides = Extra Boost**

When **Google Local Guides** mark reviews as helpful, it sends a trusted signal to Google, accelerating a review’s visibility.

### 📈How This Helps Your Self-Storage Business

- **Positive reviews get highlighted** – When customers and Local Guides mark glowing reviews as helpful, they rise to the top, influencing new customers.
- **Negative reviews get balanced** – If a negative review is outdated or unhelpful, users can engage with positive ones instead, shifting the focus.
- **Improves credibility and trust** – High-quality, relevant reviews encourage more bookings and customer inquiries.

### 💬 How to Encourage Engagement

- Ask happy customers to mark specific reviews as helpful.
- Train your staff to engage with and respond to reviews.
- Partner with Local Guides in your community.

### 🧠 Final Thoughts

Don’t underestimate the power of a thumbs-up. It’s a fast, simple, and free way to improve your online presence and highlight your best customer experiences.

*As always, if you have any questions during this process, our Customer Success Team is here to help. The best way to reach us is by submitting a support ticket.*

**[Submit a Ticket](https://d1s7s.share.hsforms.com/297GkKIsiTSmDgSKUYT9s2g)**